What value would you expect to receive from a real estate agent or a brokerage when you list your home with them?  Bernie and Terri Christian, The Christian Group, and the agents on their team, believe that value is very important to their clients and that there is a significant difference between the proven business systems they employ vs. those of other agents and brokerages. To begin, Keller Williams Realty® has naturally become the first choice most home owners make in the Fort Worth, Tarrant County area when listing their home for sale on the market. Next, is the fact that The Christian Group has been the number one sales group in the Fort Worth Keller William’s brokerage for the last four consecutive years which puts their team head and shoulders above all other competitors in the area. The Christian Group understands the importance of visibility and results oriented marketing and why these are crucial factors providing that properties are expected to be sold for the highest price in the least amount of time. Time is valuable in real estate! They know that excess time on the market can make a home appear, “shop worn” and therefore seem less desirable to buyers than would be a home that is fresh on the market.  They make it their business to know how to market listings on their websites and they utilize several search engines and various other tools to drive home buyers to those listings. Their large home listing inventory generates inquiries from scores of potential home buyers whether they are searching on the internet or whether they drive through neighborhoods and call from yard signs and flyers.  Once potential buyers contact us (or we contact them), a dialog is begun adding value to their property search and simultaneously creating an opportunity to generate interest in our client’s particular listings.  You will find that most agents have a website, but few of them have more than one. Some agents don’t use a website at all. Most agents have few if any listings and many of those with listings do not employ the internet effectively or sufficiently to properly market those listings. Strangely, many brokerages aren’t very effective at marketing their listing inventory either since they sometimes rely on their agents to do everything for themselves. This may be fine for some of the more experienced agents, but so many agents in today’s market are new and need hands on training and support that is often necessary to help them succeed in the very complex world of marketing on the internet via websites. The more sophisticated and luxurious the listing becomes, the more it seems that many agents are, as a result, less likely to have the tools, knowledge and expertise necessary to deal with unexpected needs of clients and many of the associated problems. All of this is to say that not all agents are equal in their approach or technical skill with regard to marketing listings for sale.  Because The Christian Group closed 125 sales transactions in 2007, you can be assured that we know how to effectively market and sell our listings.